Website redesign in 2020: a comprehensive guide

If you are redesigning your website to keep it up with the times, you need to create a strategy to make it hassle-free. To ease the task, here is a comprehensive guide.

by Natko Radmilovic - Art Director
Website redesign in 2020: a comprehensive guide

Website redesign in 2020: a comprehensive guide

Just like any outdated home décor that needs renovations from time to time, your website too needs some attention. From making updates to organising its content, you need to make sure your website is full-fledged to attract more visitors. Many businesses opt to redesign their website to initiate a larger rebranding. Regardless of why you are interested in redesigning your website, it can play a critical role in leveraging your marketing efforts and brand image. The idea is to stay strategic and goal-oriented when redesigning your website.

So, if you are about to redesign your website, our digital agency in Melbourne would like to give you a comprehensive guide. Whether you’re working with a web design agency or redesigning your web site in-house, this useful writing piece will help you strategise your website redesign to ensure it becomes a huge success.

1. Audit and review your current website

Before you begin redesigning your website, review your website’s performance. Check your current website’s analytics and conversion rates to list out the pages that are performing well/not well. This will give you a clear idea of where your website stands and what metrics you need to improve during its redesign.

2. Set your website redesign goals

The process of website redesigning requires a considerable amount of money and time. So, your aim should be hitting the bull’s eye. Set strong organisation and marketing goals and align them with the redesign proposal. Remember, it’s not just about how your website is going to look; it’s also about how it is going to perform. There should always be a crystal clear vision of why you’re carrying out a website redesign.

3. Organise your content

If visitors on your website don’t find the information they are looking for, you need to come up with an effective content strategy. Content is king and it should be engaging and relevant to your visitors. Depending on your content needs, you may require adding new pages or consolidating pages during the redesign process of your website. While developing content, focus on your users and ensure that your content delivers real value to them.

4. Diagnose your competitors

Next, evaluate your competitor’s websites so that you stay aware of their strengths and weaknesses. Visit their websites and note down what works for them and what doesn’t. Critically analyse their designs and imageries and understand what can fit best in your niche.

5. Be aware of the latest web design trends

It’s always good to know what is trending in the market. Look for the web design trends that fit your brand perfectly. They should be simple and clear to deliver your brand’s message. Whether you use oversized type and elements, split-screen content, fluorescent digital artwork, or tailored illustrations, they must stand tall with the persona and objective of your company.

Final Words

Redesigning a website requires a lot of work. However, proper homework can help you obtain the desired results. Focus on your customer’s needs and the latest standards to redesign your website accordingly. Also, choosing the right web design agency can simplify your quest and make it hassle-free.
If you want help with your website design in Melbourne, you can trust Digital Pieces for this. As a creative company, we are known for delivering innovative web design in Melbourne.

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