“How to find your services on Google” is an interesting question – as it reflects your digital presence and guides customers to your website. Businesses that fail to have a solid presence on Google tend to get easily lost in this ever-vying world.
It is reported that 92.96% of global traffic comes from Google Search, Images and Maps. Not only that, 68% of online experiences begin with a search engine.
Your website has been live for a while, but it is not getting search traffic. Then you need to run some diagnostics. This may be because your website is very large and has many URLs. As a result, Google is not able to crawl and index it entirely. In this case, you will need to create and submit a proper sitemap with the help of a digital marketing agency.
Another reason that your business might not be listed on Google could be a penalty. This happens when Google finds that some pages on your website are not compliant with its webmaster quality guidelines. Therefore, parts of your website or the whole domain could be removed from the index.
As a business that offers products/services, you want to be found on Google. Customers want to connect and transact with you online. However, if your business doesn’t show up on Google, you might need to consult an experienced SEO agency. Here’s how to fix the issue.
Think about what information or content would be useful to customers considering your online business. This may include the cost, relevancy, inventory and delivery options. Ensure that this information clearly appears on your website. Visitors who browse your website must have a complete understanding of what you offer.
Take a look at the webpage titles and headings of your website. This is important if you have multiple pages. Are they visible and meaningful? What do they explain to a customer? For instance, if you have a web page that includes information about web design in Melbourne, you can use a heading like “web design services in Melbourne”.
Key webpages like “About Us” and “Contact Us” play a crucial role when it comes to appearing on Google search. A clear description of your business and its location give search engines more information about your brand. Make sure you include your store address if your business has a physical location.
Search engines are not good at interpreting images and videos in the same way humans do. Therefore, it’s important for you to use words (tags) that help the search engine understand such items. This will also help users with disabilities understand your content. Let’s say you have an image of a web designer on your site. Instead of letting the image file name be something like “image1” or whatever name your camera may have automatically saved it as, consider labelling it as “web designer” or something equally descriptive.
One of the fastest ways to reach customers right when they’re looking for services like yours is Google Local Services Ads. These ads only appear to customers in your service area. Plus, you will only pay if a customer calls you directly from the advertisement.
On video platforms like YouTube, brands of different sizes can bring what makes them unique to life. So, why don’t you start creating a channel? Upload video demos, tutorials and more to share your business with your target audience.
Today’s customers are digital-savvy and are active online. They are looking for useful content and are ready to leave reviews. So, consider where you might be able to engage with them online – be it Google My Business or Maps. Try to leave a good impression and encourage them to visit you online or maybe in person.
So, this is how to be found on Google or any other search engine. Hope you find this blog post useful in your business journey. Still, if you are wondering how to get your business on Google search, you can get in touch with our digital marketing agency in Melbourne.