Digital Marketing Melbourne
In today’s online landscape your business needs to be visible across multiple digital channels simultaneously. Being a digital agency in melbourne, our digital marketing capabilities cover the full gamut of all the different ways that your business can be marketed online. We’ll help you find the right tools and tactics to ensure that you stand out in a crowded digital marketplace.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the art of making sure that your website is not only found easily by your customers, but more critically, those people who have never heard of you, but are searching for what you’re selling.
These are your future customers, the friends you haven’t met yet, the people who will help you grow your business.
SEO sets the foundation upon which your entire digital presence is built because it’s the free, organic traffic that flows to your website from Google and other search engines. Because the traffic is free – as opposed to paid search like AdWords (see below) SEO is your long-term strategy for digitally sourced business growth.
As a digital agency we proudly partner with a trusted and ethical SEO specialist to help your website rank for top-traffic keywords to attract the right kind of customer. Our SEO specialists also embrace “Performance Based Guarantees” payment options, meaning in simple terms we set performance based Benchmarks where we will have a certain percentage of the keywords on Page 1 over 6, 12, 18 & 24mths timeframes.
AdWords (Pay-per-Click Advertising)
The trick with AdWords is to do it right. And doing it right means spending less money to gain more sales.
We’ll work with you to figure out which keywords you’re already ranking for organically, and which ones need a little help. AdWords is an invaluable tool if used conservatively and strategically to:
- Our digital agency is a Certified Google Partner (Trusted by Google to set-up, maintain, track & optimise effective Google Adwords campaigns)
- Conversion Based Optimisation – Focus on Keywords that drive leads (Phone Calls & emails)
- Implement industry leading Call Tracking Services – We track and record all phones for our clients so they can fully understand their ROI
- Conversion Based Optimisation – Focus on Keywords that drive leads (Phone Calls & emails)
- Plug the ‘holes’ in your search strategy: get to Google’s Page One quickly for your top keywords but make sure they’re worth paying for
- Provide real-time market research and top performing keyword information that can be used in your organic on-site SEO (see above)
Social Media Marketing & Management
Often businesses run towards social media thinking that it’s the holy grail of digital marketing. But like any digital marketing, a clear strategy is needed to ensure the best use of time, money and resources.
We’ll help you find out which social media channel/s are the best for your business. Whether it’s Facebook, Twitter, or Pinterest, we’ll find out where your target audience is spending time online so that we can market to them more effectively.
We’ll also help you with ongoing community management and social media monitoring because social media is not a “set it and forget it” thing. It’s the daily “feeding of the social beast” that will eventually deliver a critical mass momentum that delivers real business results.