6. Focus on visual commerce
Visual commerce is all about using imagery on your entire store to attract, engage and convert customers. This year, visual commerce is going to become bigger. This is because today’s shoppers would rather watch product visual content than read descriptions when shopping online.
By incorporating high-quality images on your product pages along with shortcuts to buy the product directly, you can sustain the current digital change. Adding video elements to your product listings and marketing strategy is a must for your success. So, along with your products, you can add product videos, explainer videos, or review videos for marketing the product more effectively. Also, push your visual content on different social media platforms to generate more conversions and sales. This moves us to the last and the most notable point.
7. Connect with more customers using social media
The future of retail is social media. This is why online stores are selling across social media platforms and connecting with their loyal customers where they are spending most of their time. Also due to the pandemic, e-commerce has been shifted hugely to the social media platforms.
For instance, ‘Facebook Shops’ enable businesses to create a customised online storefront, which allows shoppers to find, browse and purchase products through Instagram and Facebook. All in all, the idea of social commerce will be an exciting sphere to watch in 2021.
Concluding thoughts
The future of e-commerce is undoubtedly bright for both brands and buyers. Online businesses are looking to dominate the market by preparing themselves to adopt the latest changes and trends as soon as possible. The best advice of our experienced e-commerce website design agency in Melbourne is to keep on learning and trying to consume as much information as you can about the ever-evolving e-commerce sphere. To learn more about such trends and implement them for your e-commerce store, get in touch with Digital Pieces – a creative digital marketing agency.
