Learn how to spice up your social media marketing campaign in 2023

Social media marketing isn’t rocket science but requires the right strategy. Here’s a list of the top marketing tactics a leading Melbourne digital agency compiled.

by Jessica Richards - Business Development Manager
Learn how to spice up your social media marketing campaign in 2023

Learn how to spice up your social media marketing campaign in 2023

Did you know that 60% of the world now uses social media? Around 4.80 billion people are on social media, spending 2 hours and 24 minutes of the average time daily on social media.

Social media slowly crept into our daily lives and is now the focal point of our online activities. Today, it is one of the significant tools for brands to market and advertise their business online. The perks of successful social media marketing include the following:

✔ Increased brand awareness
✔ Better audience reach
✔ Improved website traffic
✔ More lead generation
✔ Greater conversions and sales

2023’s Best Social Media Marketing Strategies

Hire a digital marketing agency if you’re ready to jumpstart your social media marketing campaign. A digital agency would help you reap the benefits of social media marketing and advertising. Let’s take a deep dive into this year’s best social media marketing tactics:

1. Target the Right Social Media Channels

In the social media marketing wave, losing yourself can be easy. So, select the right social media platform to promote your business with one of the digital agencies in Melbourne.

Social Media Channels

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A simple rule of thumb is to target the social media space where your target audience spends most of their time. This will require solid probing. For example, Twitter and LinkedIn are best for professionals. Whereas Instagram and TikTok are ideal for influencers and younger generations.

2. Leverage Live and Short Videos

Studies suggest that 80% of the audiences prefer watching live videos from a brand rather than reading their blogs. Live videos are increasingly becoming popular among businesses that wish to make the most of social media marketing. So, it’s wise to create a video strategy for social media.

Social media marketing

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If you want to improve your social media marketing campaign, go live! Talk about topics you are passionate about. Brand events, interviews, industry news and behind-the-scenes are some cool ideas for your live video content.

3. Invest in Social Media Marketing Tools

Have you ever wondered how social media marketing tools can help you stay on top of your audience’s feeds? These tools are the secret weapon of most marketers and digital agencies.

There are loads of social media marketing tools out there that can help you schedule posts, analyse performance and even capture lead opportunities. SocialPilot, Buffer and Hootsuite are popular tools for streamlining your marketing efforts.

4. Tap into User-Generated Content (UGC)

More than marketing gimmicks, consumers prefer trusting other consumers. This makes UGC a powerful way to promote your products or services on social media. Reports reveal that 79% of customers believe UGC can impact purchasing decisions.

User-Generated Content

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UGC helps your target audience get honest feedback directly from other people instead of having to trust your brand claims. Hence, give your audience a platform to brag about their experiences. Make it easy for them to share stories about why they like your product or service.

5. Hop on the Trending Topics

Whether you are a business owner, an influencer or a marketer at a Melbourne digital agency, staying up-to-date with relevant trends to engage with your target audience on social media is crucial. Create content on trending topics, from a popular meme to a viral TikTok video.

Let’s say there are some trending hashtags related to a holiday. You can create content related to the holiday and include these hashtags to join the conversation. This would help you boost your brand visibility and showcase that your brand stays in tune with what’s happening in the world.

6. Master the Timing for Social Media Posting

The secret behind every successful social media post is to master timing. Posting the right content at the right time can create wonders. No matter how solid your social media marketing strategy is, you won’t get the desired results if you don’t publish your content at the correct times.

It can be daunting to handle multiple social media channels, but you can always choose to schedule posts to make this task easier. Again, using social media marketing tools can help streamline the process. Learn more about social media timing.

7. Run a Giveaway or Contest

Regarding social media marketing, there is nothing like a contest or giveaway to get people talking about your brand. After all, who doesn’t love to participate in a contest? Everyone does!

So, creating excitement or anticipation around your brand always makes sense. This marketing strategy also helps you to increase your following. When giving it a try, be sure to:

● Choose a prize or giveaway relevant to your brand
● Set precise entry requirements and the duration of the contest
● Ask users to like, share, tag or comment to participate
● Promote the contest across all your social media channels

So, these are the tactics that will help you spice up your social media marketing campaign in 2023. If you are ready to get started or need more help, hire a digital marketing agency today.

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