What is digital marketing and why does your business need it?

If you want to expand your business and build a strong brand reputation, digital marketing is the key. Here are a few good reasons to have a digital marketing strategy in place?

by Jessica Richards - Business Development Manager
What is digital marketing and why does your business need it?

What is digital marketing and why does your business need it?

With the ever-increasing number of internet users, having a clear strategy to market your business has become quintessential these days. You want to connect with your audience in the right place, at the right time. That’s where digital marketing comes into action and helps your business get into the spotlight.
According to Statista, the digital advertising spending worldwide was 378.16 billion U.S. dollars in 2020, an increasing figure compared to 2019 in spite of the COVID-19 crisis.
So, what is digital marketing and most importantly, why does it matter so much? Let’s find out the answers with the help of a leading design agency in Melbourne.
What is digital marketing?
Digital Marketing refers to those marketing strategies that use electronic devices and the internet to help a company connect with its customers. In simpler words, it is a form of advertising that is done online. Businesses leverage different channels under the spectrum of digital marketing to increase brand awareness, reduce bounce rates and generate more leads.
The best part of online marketing is that you can choose from various digital channels to create and promote your business entity. You can measure the performance of each channel and thereafter you can evaluate it to achieve your goals.

These channels include:

● Content Marketing
● Social Media Marketing (SMM)
● Search Engine Optimization (SEO)
● Pay-Per-Click (PPC)
● Affiliate Marketing
● Email Marketing
● Inbound Marketing

Why digital marketing matters a lot?

Not having a clear digital marketing strategy means not having a pool full of prospects to target, pivot and nurture. Here are a few more reasons why your business needs a digital marketing strategy.

1. Because it gives you hyper-specific audiences

Over time, the marketplace has only become more and more competitive. Almost every business is giving its best to engage and attract more customers. With digital marketing, you can meet your customers where they already are: the internet. You can reach the right prospects across multiple devices and serve ads to them.
Think of your target audience like an empty theatre that can be filled with just the right people. That’s the immense potential of digital marketing. It makes finding and reaching hyper-specific audiences easier than ever before. For example, you can take advantage of social media and show PPC ads to a certain audience based on age, gender, location and interests.

2. Because it’s easy to monitor and measure

Gone are the days when it takes weeks to analyse the performance of an ad campaign. With digital advertising, everything is at your fingertips. Whether you want to access your customer’s demographics or track your SEO results, there are arrays of tools and software to make things easier for you.
Online marketing gives you a 360-degree view of all the metrics of your company, such as shares, views, clicks, impressions and time-on-page. Unlike most traditional marketing efforts, such as putting an ad in a magazine, digital marketing enables businesses and marketers to measure accurate results in real-time. Thereafter, you can calculate the ROI of pretty much anything to make your advertising more result-oriented.

3. Because it’s cost-effective and efficient

Since you can track your marketing campaigns, you can reduce the amount of money spent on unsuccessful channels. However, the same isn’t viable in traditional forms of marketing. For instance, perhaps it’s better to invest in PPC campaigns rather than email marketing to create high-converting leads. No worries! Online marketing gives you full control over your advertising campaigns, ensuring you’re getting the most bang for your buck.

4. Because it caters to mobile users

You may not know this, but mobile phones (excluding tablets) generated 55.40% of global web traffic from June 2020 to June 2021. From news to social networking, gaming to shopping, mobile phones are being used everywhere, every day. So, it goes without saying that the mobile internet is the new wave of information distribution. With digital marketing, you can reach these mobile consumers. You can use email marketing, PPC ads, social media, or other marketing channels to be in front of them.

5. Because it helps you compete

If you have a small business, competing as a small fish in a huge pond, you might have limited resources. You can’t spend millions of dollars on television commercials or newspaper ads. Don’t fret, digital marketing is there for you. It will help you launch a cost-effective and buzz-worthy campaign to compete with the big fishes in your pond. You can run low-cost campaigns, measure your success and determine your return on investment (ROI). It’s like the snowball effect kicking. As your best campaigns rollin, your outcomes will become bigger and better.

6. Because it entices users to take favourable actions

While you can target the right audience through the right channel, online marketing uses effective techniques that will most likely entice users to take favourable actions. You can entice conversion by making use of cleverly placed calls-to-action (CTAs), such as contact, call or hire. You can use innovative forms, buttons and texts to optimise the copy, colour scheme and graphics of the page.

7. Because it improves customer relationships

The last reason why digital marketing is a must-have approach for your brand is that it allows you to foster strong customer relationships. Whereas most traditional marketing methods offer one-way communication, online marketing works on two-way communication, making it easier to address consumers’ questions. Take social media for example. It allows brands to communicate with customers in real-time. When customers want to clear their query, they can easily ask the brand on social media. This not only improves customer relationships, but also boosts overall sales.

The bottom line: You can hide, but you can’t run away from digital marketing

We could write an entire book on digital marketing and all of its advantages, but the above-mentioned reasons should be enough to at least trigger your interest. Above all, digital marketing is everywhere; you can’t ignore it. So, if you don’t have a clear digital marketing strategy in place, create one as soon as possible.

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