10 proven web design tips to drive sales

Your website is your online identity, so make it count by implementing these web design tips.

by Natko Radmilovic - Art Director
10 proven web design tips to drive sales

10 proven web design tips to drive sales

Do you have a lot of web site traffic, but can’t convert it? It’s time to figure out the issue with our Melbourne Web Developers. There are several factors that may contribute to the problem. For instance, slow-loading websites often result in low conversions. Even a 1-second delay can result in a 7% reduction in conversions.

Whether you have a slow-loading website or a poorly designed e-commerce store, here are a few good tips to encourage visitors to become customers.

Think like your prospects

If you’re failing to offer a user-centric experience, then your prospects will abandon your website. So, always keep your target audience in mind to create a sales-driven website. Look at your website from the user’s perspective and analyse it carefully. Go through every small element of your web design. Try to understand what is lacking (if there’s something) and then take actions accordingly.

Keep everything simple and intuitive

One of the best things that even Google suggests is keeping your web design simple. The more design elements you include, the more overwhelming your website becomes for visitors, which isn’t a good sign for closing sales. That’s the reason why minimalist websites are considered more visually appealing compared to websites filled with a bunch of graphics.

To simplify your website design, it’s always good to:

• Eliminate unwanted/distracting design elements.
• Rethink your sidebar and use a single-column design in it.
• Make use of white space to add simplicity to your website.
• Have standard tropes and layouts.
• Make your call to action visible.

Make branding your top priority

When it comes to online businesses, branding plays a crucial role. It’s like your online DNA. Since nobody wants to buy from a new or non-established brand, you need to put some serious effort into your branding. To create a powerful brand, find out:
• Who you are as a company?
• What describes your brand?
• What makes your brand special?
• How you’re different from your competitors?
Take your time to define your brand and then infuse that branding into your web design. If you’re not sure about your brand, that’s ok! All you need to do is a little soul-searching with the help of a professional web design agency.

Understand the concept of colour psychology

Certain colours evoke certain emotions, so when you choose the right colour scheme, your website automatically stands out. Understanding the concept of colour psychology can drive some serious sales and inspire people to take desired actions. For example, if you want to convince someone to purchase something from your website, then focus on your purchase button. Make it stand out with the help of a bright colour like red. In fact, your conversions can increase by 34% if you use a red button.

Use high-quality images

In the web design world, images can increase conversions. When you use more relevant images in your website design, you can boost your conversions by over 40%.That’s even truer if you have an e-commerce store. To make people buy your products, you need to show them what you’re actually selling. Having professional images goes a long way in building trust. So, do yourself a favour and include high-quality images of whatever you’re selling on your website.

Don’t compromise the loading speed (for anything)

As mentioned above, website speed is a deciding factor for your prospects. It influences everything from bounce rate to user satisfaction to conversions. In fact, search engines factor it into their rankings. For that reason, it should be your paramount priority to make your website as fast as possible. How? De-clutter your web pages, optimise images, reduce redirects, leverage browser caching, and recode your website.

Provide crystal-clear navigation

Keeping that loading speed in mind, navigation is often overlooked, which can make users confused and they abandon the website. When your site has a wide variety of products/services to offer, finding what a user needs can be daunting due to poor navigation. However, keeping your menu clean and organised can do the trick and greatly improve the user experience. Likewise, ensure your web pages are clearly organised so that users won’t get lost.

Leverage social media to your advantage

Today, almost everyone is on social media. So, it’s worth taking advantage of social media by making it a part of your web design. While it depends on your target audience and their preferences, you can bring social media into your web design by enabling visitors to login to your website using their social media accounts. Also, it’s good to include social share buttons in your blog posts, live feeds or products. As a result, you will be able to connect with your potential customers, build trust and encourage conversions.

Include reviews and testimonials

Testimonial and reviews go a long way when it comes to shoring up your credibility in the minds of your potential customers. When you come with the real information of the customers, then your website becomes much better. So, include customer reviews and ratings in your web design and increase your users’ likelihood of making a purchase.

Create a responsive website

Last but not least: mobile-friendliness. Since mobile web browsing has surpassed desktop, it’s important to make your web design responsive and compatible with different mobile devices, screen sizes and resolutions. It is the only way to convince those valuable mobile visitors and help them make a purchase.

Wrapping up

Designing a business website can be tricky, but now that you know the best web design tips, you have everything you need to create an engaging website that not only looks amazing but converts. So, what are you waiting for? Implement these ideas to give your website the overhaul it deserves.

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